I’m Kelsey Yarnell, and I’m a brand strategist and copywriter.
I’d love to work with you one-on-one to create a brand style guide that includes clear, easy-to-follow guidelines for creating copy for your website, social media posts, email and more.
Your brand style guide will include:
- Your key message. Your key message is the heartbeat of your business. This is a clear, punchy one-liner you’ll use throughout your website, social media posts, email and more.
- Tone. Think of tone as the toast to your avocado. Without it, you’ve got a lot of gooey green mess on your hands (ew). I’ll help you define your tone, and choose a set of key words that you’ll refer to every time you write a new email, post or chunk of website copy.
- Voice. Let’s face it: No matter how awesome your business is, you’ve probably got some competition. I’ll help you figure out the voice (or personality) of your brand to help you stand out from the crowd.
- Headlines & body copy. Alright, let’s get into the nitty-gritty of your copy. I’ll help you set guidelines for your headlines and body copy, so that all of your content is consistent and professional–and most of all, sounds like you!
Interested in creating your very own brand style guide? Email me at email@example.com, or give me a call or text at (310) 686-1200.